Nimo - Feel
the Flavour.
Project Introduction
NIMO is a playful sparkling lemon soda brand created to bring a fresh, youthful personality to the beverage category. The identity combines bold typography, colourful flavour cues and a cheerful lemon mascot to create a brand that feels fun, refreshing and instantly recognisable.
The Brand Idea
A Little Lemon. A Lot of Personality.
The idea was to move beyond a typical lemon soda and create a brand that feels more expressive and approachable.
By turning the lemon into a playful character, NIMO gets a visual personality that can extend naturally across packaging, digital content and advertising.
The idea was to move beyond a typical lemon soda and create a brand that feels more expressive and approachable.
By turning the lemon into a playful character, NIMO gets a visual personality that can extend naturally across packaging, digital content and advertising.
COLOUR SYSTEM
Four Flavours. Four Personalities. One Brand.
Colour plays a key role in the NIMO packaging system. Each flavour gets its own distinctive colour palette while following the same overall brand structure.
This creates a product range that feels consistent, recognisable and easy to navigate.
Kiwi · Jamun · Strawberry · Guava
This creates a product range that feels consistent, recognisable and easy to navigate.
Kiwi · Jamun · Strawberry · Guava
VISUAL DIRECTION
Bright Colours. Fresh Flavours. Playful Energy.
The visual direction draws inspiration from fresh fruits, citrus, chilled beverages and summer energy.
The combination of vibrant colour palettes, bold typography and expressive illustrations creates a contemporary visual language designed to stand out in the beverage category.
The combination of vibrant colour palettes, bold typography and expressive illustrations creates a contemporary visual language designed to stand out in the beverage category.
PACKAGING DESIGN
One System. Four Distinct Cans.
The packaging was designed to create strong shelf recognition while giving every flavour its own identity.
Consistent branding, typography, mascot placement and visual hierarchy connect the range, while colour and fruit illustrations help consumers quickly identify each flavour.
Consistent branding, typography, mascot placement and visual hierarchy connect the range, while colour and fruit illustrations help consumers quickly identify each flavour.
ART DIRECTION
Freshness as a Visual Language
The art direction combines vibrant backgrounds, directional lighting, fresh ingredients and strong product compositions.
The goal was to create commercial beverage imagery that feels premium, energetic and refreshing, while keeping the product at the centre.
CAMPAIGN MESSAGING
Short. Playful. Flavour-Led.
The verbal identity follows the same playful approach as the visuals. Short, memorable phrases make the flavours easy to communicate while <br>adding personality to the campaign.
- Berry Burst
- Purple Punch
- Freshly Sparked
- Sip the Fun
Social Media Campaigns
A vibrant social media campaign created for NIMO Fruit Drinks, combining bold product photography, playful compositions, and colourful visual storytelling. The campaign highlights NIMO’s range of fruit drinks through engaging social media visuals designed to capture attention, communicate flavour, and strengthen brand appeal across digital platforms.
Public Campaign
NIMO — Sparkling Lemon Soda Four flavours. One playful world. Kiwi · Jamun · Strawberry · Guava
A complete beverage branding system designed to make refreshment feel more expressive, colourful and memorable.
A complete beverage branding system designed to make refreshment feel more expressive, colourful and memorable.
