Lytha - Beauty
& Cosmetics
Brand Core & Storytelling Tone
LYTHA is rooted in the philosophy that skincare is not a trend but a ritual of remembrance. Inspired by ancestral wisdom and modern minimalism, LYTHA creates products that are calm, pure, and intentional.Tone of voice is gentle, poetic, and confident, always evoking serenity and balance.
Visual World & Moodboard
A world of soft muted tones, earthy textures, and botanical influence.
1. Mood: Quiet luxury, minimal elegance, ritualistic calm.
2. Photography: High-light contrast, soft natural shadows, organic objects.
3. Inspiration: Herbal traditions, stone, glass, dried flowers, and linen textures.
Logo & Branding
The logo combines a modern serif wordmark with an emblem inspired by petals/mandala geometry, symbolizing harmony, balance, and natural cycles. It works as both a full lockup and a standalone mark for icons, seals, and packaging stamps.
Typography
Primary Font: Larken – Elegant, high-contrast serif for brand voice & logo.
Secondary Font: Satoshi – Clean sans-serif for digital clarity and readability.
Typography balance: serif adds heritage & poetry, sans-serif adds modern minimalism.
Typography balance: serif adds heritage & poetry, sans-serif adds modern minimalism.
Patterns
Delicate botanical-inspired motifs and mandala-like geometry act as storytelling visuals. These patterns can be used as:
1. Background textures
2. Packaging accents
3. Website dividers
They reinforce the brand’s connection to nature & ritual.
They reinforce the brand’s connection to nature & ritual.
Color Combination
Primary Palette:
– Soft Ivory (#F6F4F1) – purity, calm
– Dried Lavender (#B7AAB3) – ritual & softness
– Golden Sand (#D2B48C) – grounding warmth
– Wild Rose Dust (#DBB6AC) – elegance & care
Secondary Palette:
– Charcoal Black (#1C1C1C) – depth, contrast
– Moss Green (#A87C74) – earthy tone
– Warm Stone (#D6D3CE) – natural neutrality
Packaging Concept
Materials: Frosted glass, recycled kraft paper, eco-inks.
Design Style: Minimal labels with white space, soft serif titles, botanical line art.
Shapes:
– Serums/Oils → dropper bottles
– Mists → tall glass bottles
– Masks → wide-mouth jars
– Balms → compact tins
Packaging feels like an object of calm luxury.
Packaging feels like an object of calm luxury.
Website & Digital Aesthetic
Look & Feel: Minimal, editorial-inspired, slow-luxury design.
Layout: Clean grids, generous whitespace, bold headlines.
Features:
– Ingredient stories
– Ritual usage guides
– Poetic product descriptions
Mood: A serene online space — every scroll feels like a ritual.
