Aurama–Luxury
Revived by Ritual
Brand Story
In the heart of Dubrovnik, a forgotten citrus returns. For centuries, the Dubrovnik Bitter Orange symbolized healing, memory, and celebration. At The ArtLogic, we set out to revive this legacy not just as a flavour but as a feeling. Aurama is our tribute to craft, heritage, and modern refinement. Sustainably made and emotionally rich, it’s more than a drink, it’s a story we’ve brought back to life.
Market Challenge
We explored ancient rituals, recipes, and the symbolism of the fruit. Bitterness became a metaphor for emotion and beauty. The elements of sunlight, gold, and aroma shaped the brand’s soul.
Audience & Trend Research
Inspired by brands like Fortnum & Mason, we embraced earthy tones, serif typography, and eco-friendly wraps. The goal was to blend heritage with modern craft and authenticity.
Brand Strategy & Positioning
Aurama stands for light, gold, and scent. Positioned as a luxury revival brand, it blends culture with refined storytelling. The tagline “Bitter Sweet. Brightly Yours.” captures its essence.
